CARBON IMPACT

Our goal was to disclose Facebook’s carbon, energy and water usage in a meaningful way and share the story of how the company is trying to increase its use of clean, renewable energy sources to 100% — and enable others do the same.

Since 2011, Facebook has tracked and shared its carbon and energy data as a way to hold itself accountable for its approach to efficiency and sustainability.

One of the challenges faced on this project was to make quite complex data understandable and relatable. We used simple analogies, infographics, and light micro-interactions to explain the information.

“We have a chance to connect everyone in the world and use technology to improve the lives of billions of people. To do this sustainably, we’re working to conserve our shared resources and help others do the same.” - Mark Zuckerbery


CLIENT: Facebook

TEAM: Made with @CiboSF